STITCHKIT · A MAVENWRIGHT PRODUCT

Modern embroidery design.
Without Wilcom's dongle or Hatch's Windows tax.

Open any DST, PES, or VP3. Edit in real time. Mac, Windows, no licenses to lose, no Patch Tuesday to dread. Built for digitizers who'd rather design than debug.

See it in action

7 days free, then from $49/mo · Cancel anytime · macOS + Windows native

StitchKit editor with a floral monogram design open in the canvas
macOS · Windows · iPad coming Q3
Built on 30 years of digitizing knowledge — by people who actually use embroidery software.
Cancel anytime · No annual lock-in · No surprise renewals
IF YOU'VE BEEN HERE...

You know the friction.

Every Windows update breaks my Bernina dongle. I dread Patch Tuesday.
— Reddit r/MachineEmbroidery
Hatch on a Mac means buying Parallels, buying Windows, then buying Hatch. Three companies, one task.
— Reddit r/MachineEmbroidery
By the time I bought all the Embird plugins, I'd spent $700 and still didn't have auto-digitize.
— Reddit r/MachineEmbroidery
I cannot embroider on a flight because mySewnet demands internet.
— Reddit r/MachineEmbroidery

StitchKit was built so you never have to write any of these sentences again.

WHY SWITCH

Modern by every measure.

Mac and Windows, equal-class natives.

One codebase, two platforms. No Parallels, no Rosetta, no "Mac version coming soon." Both feel native because both are.

No dongle. No IT. No Patch Tuesday.

Cloud activation with offline grace. Reinstall on a new machine in 30 seconds. Your license is yours, not a USB stick someone can lose.

One price. One subscription. Everything inside.

No $700 of stacked Embird plugins. No dealer-only Wilcom pricing. The price you see is the price you pay, and every feature ships in the box.

Modern UX, from the Figma generation.

Real keyboard shortcuts. Cloud sync. Version history. Dark mode. A toolbar that doesn't look like Windows 98 with a fresh coat of paint.

01 · LETTERING

Type a word. It becomes a stitch.

Four fill modes (Outline, Tatami, Satin, Motif) with live preview. Drop in SVG paths. Run text on a curve. The fastest 'paragraph to embroidery' on any platform.

  • Premium MediaItalia fonts — no $1,099 software needed
  • Brother BX font format read + write
  • Monogram wizard with 4-letter layouts
Lettering Studio rendering the word Anna in satin stitch with fill mode selector
Density heatmap overlay showing tear-risk hotspots on a sports jersey number design
02 · DENSITY HEATMAP

Spot the tear before the needle does.

Real-time heatmap shows where stitch density crosses tear-risk thresholds. One click density repair. Built into the editor — no separate analyzer to launch.

  • Fabric-aware threshold presets (cotton/jersey/canvas/leather)
  • Per-region density override
  • Auto-density-on-resize (your $1,299 Hatch feature, included)
03 · FORMATS

Save as anything. Send to anyone.

DST, PES, EXP, JEF, VP3, XXX, PEC — read and write all seven. Roundtrip-tested on every machine. JEF+, VIP, HUS write in active development.

  • 7 formats supported on read + write today
  • 5 more (JEF+, VIP, HUS, PCS, SEW) in beta
  • Bulk batch convert (Pro tier and above)
StitchKit bulk converting a DST file to nine embroidery formats
THE EDITOR ITSELF

This is what an embroidery editor in 2026 looks like.

Layer panel, density heatmap overlay, multi-pattern canvas, thread library — every panel earns its place. Everything you can see, you can edit. Everything else, we hid.

Wide overview of the StitchKit editor in dark theme with multiple panels open
STITCHKIT VS THE INCUMBENTS

The honest comparison.

FeatureStitchKit ProWilcom DesigningHatch DigitizerEmbrilliance Mac
Mac native (M-series)no (Parallels)
Dongle-free
Modern UI
Density heatmapAdd-on $
AI Magic Wand
3D preview
Cloud sync + version history
Auto-digitize completeAdd-on $
Tutorials required to start0400+ lessons30+ videos50+
Starting price$49/mo$124/mo$99/mo FlexPay$149 perpetual

We're not Wilcom. We're not trying to be.

WHO USES STITCHKIT

Built for these working makers.

Lettering Specialist

Monograms, custom names, font-heavy work. The Lettering Studio is the only one you'll need — 12 fill modes, BX font import, run-on-curve, all standard.

Multi-machine atelier

Brother + Janome + Bernina under one roof. Ultimate tier handles unlimited direct-connect, batch processing, and team seats so your floor doesn't wait on a single license.

Etsy commercial digitizer

$25-100 per design × 50 designs a month. Pro tier pays for itself in three orders. Includes auto-density-on-resize so you stop re-doing the same pattern.

PRICING

One subscription. Everything inside.

Founding launch · ends June 3070% off — founding pricing locked for life. Lock in your rate before June 30.

Starter

For solo digitizers shipping under 20 designs/month.

$149.9970% OFF
$49per month
  • All format read + write (DST, PES, EXP, JEF, VP3, XXX, PEC, VIP, HUS)
  • Lettering Studio (4 fill modes + BX import)
  • Density heatmap with fabric-aware presets
  • 1 machine direct-connect
  • Cloud Design Library (5 GB)
  • 100 AI credits / month
  • Email support (48hr response)
Try Starter free 7 days
MOST POPULAR

Pro

Most popular — for working digitizers and Etsy shops.

$249.9970% OFF
$79per month
  • Everything in Starter, plus:
  • AI Copilot + Magic Wand (PNG → embroidery)
  • 3D preview with thread sheen + Sphere/Cone warp
  • Cloud sync + version history (30-day grace)
  • Node Editor + Knife/Trim/Intersect
  • Advanced fills: AutoSatin, Spiral, Ripple, Contour, Stippling, CrossStitch, Redwork
  • 3 machine direct-connects
  • 600 AI credits / month
  • Priority support (12hr response + Slack invite)
Try Pro free 7 days

Ultimate

For B2B agencies, ateliers, and high-volume operations.

$349.9970% OFF
$149per month
  • Everything in Pro, plus:
  • Customer Approval Web Link with order context
  • Cost / Quote Estimator with PDF + price injection
  • 2,500 AI credits / month + 20% off top-ups
  • Multi-brand thread library + brand convert
  • Batch processing (50 files/run)
  • Unlimited machine direct-connects
  • White-glove onboarding (1hr call + setup)
  • Dedicated Slack channel
Try Ultimate free 7 days

7 days free · Cancel anytime · No setup fee · Files stay yours

BUILT BY MAVENWRIGHT STUDIO

Built by people who would use it.

MavenWright is a small studio in Istanbul. We make tools for people who take their craft seriously. StitchKit is our first product.

We didn't set out to build embroidery software. We set out to build the tool we wanted — one that respects your time, your platform, and your wallet. Then we showed it to digitizers and they wouldn't let us stop.

No outside money. No quarterly roadmap pressure. We ship when the work is ready, not when a calendar says so.

COMMON QUESTIONS

Everything else.

Will my embroidery machine read StitchKit files?

Every common format (DST, PES, EXP, JEF, VP3, XXX, PEC) is round-trip tested on Brother, Bernina, Janome, Husqvarna, Pfaff, Singer machines. Files exported from StitchKit work on the machine that opens them — no proprietary lock-in.

Can I import my existing Wilcom / Hatch / Embrilliance designs?

Yes. StitchKit reads the formats those programs export (DST, PES, EXP, JEF). For Wilcom's native EMB or Hatch's native HUS, export to DST first, then import.

Does StitchKit run native on M-series Macs?

Yes. Native ARM64 build for Apple Silicon, no Rosetta. Also native Intel macOS and Windows x64/ARM64 builds.

What happens to my files if I cancel?

Your designs are yours. Export everything to DST or PES before cancellation. We never lock files behind a paywall after subscription ends. Open formats only.

Is there a free trial?

No free trial. All paid tiers are monthly subscriptions with no annual commitment — cancel from your account anytime and billing stops at the end of the current period. Your files always stay yours.

Can I cancel anytime?

Yes, anytime. Monthly subscription, no annual commitment, no early-termination fee. Cancel from your account, billing stops at end of current period.

How many machines can I install on?

Starter: 1 machine. Pro: 3 machines. Ultimate: unlimited. License is tied to your account, not hardware — reinstall freely. No dongle, ever.

Do you offer team / multi-seat pricing?

Yes, Ultimate tier includes 5 seats; add more at $59/seat/mo. For 10+ seats with SSO, audit log, and dedicated rep, contact us about Enterprise pricing.

Is StitchKit GDPR / KVKK compliant?

Yes. EU + Turkish data protection compliant. Files stored on your local machine or your own cloud storage. We never look at your designs.

What if my needs change — can I upgrade or downgrade tiers?

Anytime, both directions. Upgrade is prorated immediately. Downgrade applies at next billing cycle. No interruption to your work.

Is there an education / student discount?

Yes — 50% off Starter tier with verified student ID or accredited course enrollment. Apply via the contact form with your verification.

How is StitchKit different from Ink/Stitch (the free Inkscape plugin)?

Ink/Stitch is brilliant for SVG-first workflows but requires learning Inkscape first. StitchKit is a standalone embroidery editor — no Inkscape, no two-app workflow, native UI on Mac and Windows.

READY?

Stop fighting your software.

Start with a 7-day free trial — no charge until day 8. Three tiers. Cancel anytime during the trial. Pick the one that fits.

7 days free, then your tier's monthly price. Cancel anytime during the trial. Your files stay yours.